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'Double 11' Total Online Sales RMB1.4T+ This Yr w/ Tmall Topping Chart
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According to data from Syntun, the cumulative sales of integrated and live-streaming e-commerce platforms reached RMB1.44 trillion during the 2024 "Double 11" shopping festival, marking a YoY spike of 26.6%. Of which, the total sales on integrated e-commerce platforms (excluding Tmall's Diantao) hiked 20.1% YoY to nearly RMB1.11 trillion, with Tmall topping the sales chart. The sales of live-streaming e-commerce amounted to RMB332.5 billion, soaring 54.6% YoY. AAStocks Financial News |
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