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<Research>HSBC Research Continues to Rate BYD COMPANY as Buy; Price Cuts Reflect Focus on Expanding Mkt Shr
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BYD COMPANY (01211.HK) announced last Friday (26th) a series of product promotions that will cut prices for 22 models, including some intelligent driving models priced at RMB55,800, HSBC Global Research published a report noting.

As aggressive as they appear, the price cuts have included existing government subsidies and seasonal channel promotions, suggesting no change in BYD COMPANY's pricing strategy, the broker opined. They have mainly reflected the group's intention to prioritize defending and increasing market share over profit margin growth.

Related NewsG Sachs Cuts BYD COMPANY's TP to HKD416; '618' Promotion May Have Less-Than-Expected Impact
HSBC Global Research kept the Buy rating unchanged for BYD COMPANY with a target price of HKD453.
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