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ByteDance Tops Kantar x Google '2025 BrandZ Top 50 CN Global Brand Builders' List
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Kantar Group, together with Google (GOOGL.US), released the “2025 Kantar BrandZ Top 50 Chinese Global Brand Builders” list. Compared to 2024, the top five brands are still ByteDance, XIAOMI-W (01810.HK), cross-border e-commerce platform Shein, HAIER SMARTHOME (06690.HK) (600690.SH) and Huawei.

Haier, Oppo, HISENSE HA (00921.HK) (000921.SZ) ranked higher, while AliExpress dropped one rank. Temu fell out of the top 10, while TCL ELECTRONICS (01070.HK) moved into the top 10.

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Following is the top 10 list:

ByteDance
Xiaomi
Shein
LENOVO GROUP (00992.HK)
Huawei
Haier
AliExpress
Hisense
OPPO
TCL
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