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CN SAMR Discussing 'False Marketing Identification Methods', Possibly Targeting Auto Industry: Report
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China's State Administration for Market Regulation (SAMR) is discussing "false marketing identification methods", which may subsequently target exaggerated and false advertising in the automotive industry, according to sources cited by a report from yicai.com.

Currently, the identification of false marketing primarily relies on China's Advertising Law, Anti-Unfair Competition Law, and Consumer Rights Protection Law. With market changes and the emergence of new marketing methods, the industry is calling for more comprehensive identification methods to protect the rights of relevant parties.

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