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<Research>BofAS Expects POP MART (09992.HK) to Strengthen US Mkt Operations; 4Q High Season May Provide Strong Support for 2025 Results
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POP MART (09992.HK) is continuously enhancing its IP operations in the US market, becoming a new highlight, BofA Securities issued a research report saying. After participating in the Macy's Thanksgiving Parade, Labubu continuously increased its exposure during its performance in New York, attracting widespread attention on social media.

In the past week, Labubu showed up at the Empire State Building, NBA game, and collaborated with KOLs in street activities. Since 4Q25, the Company strategically launched more offline IP activities, including a pop-up store for Skullpanda in New York and a collaboration with the TV series, Wednesday.

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The broker believed that the US 4Q25 high season may provide strong support for the Company's 2025 results, and the Company's active promotion of IP operations may alleviate investor concerns about 2026.

Therefore, BofA Securities kept rating at Buy for POP MART, with a target price of $400, indicating that the current valuation is equivalent to a projected 2026 PE ratio of 15x, and predicting a CAGR of 34% in net profit from 2025 to 2027.
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