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<Research>M Stanley Expects Xiaomi Smartphone's Noticeable Price Hikes in Recent Yrs to Help Pass On Memory Cost Pressure
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In the face of surges in memory costs, it is easier for companies with better product structures and higher average selling prices to pass on their cost pressures, Morgan Stanley wrote in its research report. After comparing the average selling price trends of various brands since 2016, Morgan Stanley found that XIAOMI-W (01810.HK) has shown the most significant growth in average selling price among its peers using the Android system in China. Considering that XIAOMI-W already surpassed Oppo, Vivo, and Honor in terms of average selling prices in the Chinese market in 3Q25, Morgan Stanley believes XIAOMI-W will be more effective in passing on costs next year. Its ongoing strategy to advance high-end smartphones may also provide additional support. Morgan Stanley gave XIAOMI-W a target price of HKD62 and an Overweight rating. AAStocks Financial News |
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