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CN Issues Supervision & Mgmt Measures for Live Commerce to Prohibit Platforms from Big Data 'Discriminatory Pricing'
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The State Administration for Market Regulation (SAMR) and the Cyberspace Administration of China (CAC) jointly issued the Supervision and Management Measures for Live Commerce to strengthen the supervision and management of live commerce, protect the legitimate rights and interests of consumers and operators, and promote the healthy development of live commerce. The measures specifically state that network trading platform operators must not force or indirectly force operators within the platform to sell goods or provide services at prices below cost according to their pricing rules, disrupting market competition order. Meanwhile, platforms must not use platform rules to impose unreasonable restrictions on the autonomous business activities of platform operators, charge unreasonable fees, unreasonable penalties, or damages. They must not use platform rules to exclude or limit consumer rights, reduce or exempt their own responsibilities, unreasonably increase consumer responsibilities, implement big data discriminatory pricing (i.e., using data analysis to implement differentiated pricing for old customers, resulting in higher prices than new customers for the same goods or services), and arbitrarily change platform rules unilaterally when providing member services, damaging member rights, etc.. AASTOCKS Financial News Website: www.aastocks.com |
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