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TENCENT Shr Downfall Deepens to 3%+ as WeChat Addresses Yuanbao Violations by Restricting Direct Access
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TENCENT (00700.HK) opened 1.55% lower this morning (4th). With deeper decline in early trading, it bottomed at HKD560. It last stood at HKD562.5, down 3.18%, with a trading volume of 20.4033 million shares, involving HKD11.586 billion.

WeChat issued a notice titled "Crackdown on Third-Party Induced Sharing Behaviors", targeting excessive marketing and induced sharing violations that have surged around the Lunar New Year (LNY) theme.

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The company received feedback and complaints from users targeting Yuanbao, noting that its related LNY marketing activities involved inducing users to frequently share links to WeChat groups through "doing tasks" and "collecting red envelopes", disrupting the platform's ecological order, affecting user experience, and causing user harassment.

Upon evaluation, actions were taken against Yuanbao's violating links, restricting direct access within WeChat. These measures take effect immediately. The company will continue to monitor the operation of various LNY marketing activities, blending user feedback and platform rules to effectively ensure user experience.
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