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<Research>CICC: CN 2026 Spring Festival Box Office Drops 38.7% YoY
Recommend 4 Positive 9 Negative 5 |
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As of 10:00 on February 23, 2026, the box office for the first six days of the 2026 Spring Festival period (February 17-22) came in at RMB5.077 billion, a decrease of 38.7% compared to the first six days of the 2025 Spring Festival period, according to a CICC report citing data from EntGroup. CICC estimated the box office for the 2026 Spring Festival period to have fallen below the previously anticipated range of RMB6.5-8.5 billion, an underperformance the broker attributed to the lack of blockbuster films amid a high base. AAStocks Financial News |
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