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LI AUTO-W: Leading Malls/ Car Cities to Be Focused for New Store Opening This Yr, Intensifying Presence in High-tier Cities
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Ma Donghui, President of LI AUTO-W (02015.HK), said during the earnings call that this year's new store openings will prioritize leading malls and quality car cities to enhance brand influence and attract quality customer traffic.

In terms of city layout, the lower-tier cities are relatively complete, and the focus will shift to intensifying presence in high-tier cities as sales of BEV models increased.

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Earlier this month, the Company launched the 'store partner' program, where stores become basic operating units, and outstanding store managers are granted decision-making authority and profit-sharing rights, transforming from traditional sales management roles to true store operators.
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